Technological Innovations - Enhanced IMAX

October 08, 2019

We are excited by the innovative offerings of technology. Whether it's the panel you're looking at - OLED, LED and QLED - or the display itself, which is already producing a realistic image with 4K and Ultra HD Blu-rays.

Nowadays, consumers have the opportunity to choose from the best TVs.

Global brands promise us more innovations that will change everything and make it more enjoyable. They aim to further improve both the TV we buy and its image quality .

Enhanced IMAX

In the 1980s, THX established itself on big screens and eventually in homes, guaranteeing sound quality, and now they're planning to do the same for 4K images.

Enhanced IMAX is not a standard. It is an improvement on existing HDR technologies, necessarily along with HDR10 and optionally HDR10+.

This innovation comes with the promise of providing high-quality 4K imaging, both in terms of HDR and audio.

IMAX created this certification through teamwork with DTS, which owns a series of digital sound technologies.

This means that the only way to certify your product is through DTS technology.

X codec technology is integrated into home audio equipment. And if you have this equipment at home, then you also have a ticket to enhanced IMAX.

Enhanced IMAX is a welcome development, as it means improved quality on TVs that have HDR10.

HDR10+

Dolby Vision has released many titles since its inception. The quality you see on your TV at home is the true form of HDR.

The problem was that this venture was a bit uncertain at first.

It was thought that manufacturers would have to change the hardware of their products to accept it, but it later turned out that a simple firmware update would be enough.

In addition to all this, several companies have created their own certifications to compete with Dolby Vision. HDR10+ is a collaboration between 20th Century Fox, Panasonic, and Samsung, and is an open standard. Samsung has a pretty big premium on board, as it makes far more TVs than anyone else.

Both formats have their own USPs, but HDR10+'s minimal cost is what has the TV world talking.

All that's needed now is support in the form of TV and movie content. That support is coming from Amazon and Fox, but more will be needed if the technology is to be a big success.

Popular models