Hotpoint Ariston

Another world leader in the appliance manufacturer, HotPoint Ariston, with the largest catalog and exceptionally low prices. Installments online, without leaving home, and free courier service throughout the country.

hotpoint ariston - an Italian brand that has managed to gain worldwide recognition

Many people don't know how many years it took this brand to achieve success.

However, its history will convince you that Hotpoint Ariston is a brand that has undergone many changes since its inception to provide the best quality, design, and data-driven technologies for your family.

It's hard to believe today, but Ariston originated as a family business. The Italian Merloni family became known not only for their business and marketing skills, but also for producing household appliances around the world that were precisely tailored to the tastes and needs of consumers.

The degree of trust in household appliances increases in proportion to their quality. Ariston is so reliable that consumers often buy it, but the main emphasis is placed only on design and certain functions - for example, the presence of a quick freeze mode in refrigerators or the presence of "gentle wash" in washing machines.

Hotpoint Ariston's best quality Italian appliances for your family

The founder of the Ariston brand, Vittorio Merloni, takes care of such an important component of his company's success as meeting the needs of its customers with a wide range of capabilities. Such an attitude towards the technology produced strengthens the appropriate attitude towards the brand on the part of buyers.

In the 1930s, in Germany, it was believed that only men make history. In the case of the Ariston brand and its founder Vittorio Merloni, this statement takes on a literal meaning. If the father of Ariston is rightly Vittorio Merloni, then the “grandfather” can be called Aristide Merloni - Victorio's father. It was Aristide who founded a small factory in the 30s in the town of Fabriano, which later became one of the largest industrial centers in Italy.

In the early years of its existence, the company was engaged in large-scale production (mainly for the regional market). However, by the mid-1930s, it became clear that this enterprise would not bring income to its owners.

At that time, in Italy, more or less large cities had their own major manufacturers who were not going to take Aristide Merloni's company to their local markets.

Before the end of World War II, Aristide was looking for a non-commercial niche in which the demand for his equipment would be high. In 1945, this niche was found: Aristide Merloni began producing gas cylinders and water heaters under the Ariston trademark (translated from Greek as "successful").

Despite the fact that the manufactured equipment was in demand only in the B2B sector, the company created an excellent technological base on which various equipment was produced.

Aristide was very lucky with his three sons - Vittorio, Antonio and Francesco, who were very supportive of their father. Antonio was engaged in the production of water heaters for some time, after which he founded his own brand - Ardo. Francesco became the head of the company Merloni TermoSanitari, which was involved in the production of heaters. Vittorio, on the other hand, gained a wealth of experience from his father's company, which was part of the Ariston brand.

Vittorio Merloni became president of Merloni Elettrodomestici in 1975, when the home appliance market was already divided between industrial giants with a century-old history: Siemens, Bosch, and others.

In such conditions, the new Italian company needed to bring to the market not only “high-quality appliances at affordable prices”, but also a conceptually different product that would encourage more than one generation to purchase Ariston equipment.

From the mid-70s to the early 90s, Merloni Elettrodomestici carried out numerous marketing and financial research activities, which were the basis for the constant growth in demand for Ariston household appliances.

In 1989, the company acquired one of the most popular brands in Europe - Indesit, which increased Ariston's sales by almost one and a half times.

The merger of large European companies with Merloni Elettrodomestici testifies to the deep trust that Vittorio Merloni has built on the part of home appliance buyers since its founding. In 2005, Merloni Elettrodomestici was renamed Indesit, which today owns the Ariston, Indesit, Hotpoint and Scholtes brands.

Ariston is the third largest household appliance brand in the world in terms of sales. A wide range of household appliances is manufactured under the Ariston brand: washing machines, refrigerators, microwave ovens, dishwashers and many others.

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